1. Plan ahead
You need to know who your competitors are and know what their strong and weak points are. Don’t try to copy them, but make sure you know your market and industry and know what you’re up against. Think about your visitors and what they’re looking for so you’re able to plan your website and its structure accordingly. Planning is everything.
2. Consider your colours
Colour is very important when you come to design your website. Blues and greens can convey professionalism and trust, whilst reds can signify danger and anger. Purples and blacks tend to be quite regal, upmarket colours whilst neutral colours work well in a number of industries and tend to be fairly inoffensive. Choose your colours carefully.
3. Code well – don’t clutter it
Code with CSS and divs – not tables. Make sure your code is clean and uncluttered and that everything is organised well so you can find things easily when you come to edit them. If the code is clean and well organised for you, the site will be clean and well organized for both users and search engine spiders when they come to index the content on your web site.
4. Keep it simple
This doesn’t just apply to your code, but to the site as a whole. Ensure that your website is kept simple in terms of layout and content so that users can find their way around easily and digest the content without having to search for what they want. Users don’t have a big attention span on the internet, so give them what they want as soon as they arrive.
Make sure your navigation is visible on all browsers and also to search engine spiders so they are able to crawl and index your whole website effectively. Don’t put the menu down the right hand side of your website, as this is associated with advertising. Keep it horizontal along the top of the page or vertical down the left hand side.