We started cheats as we always do with a design brief! Our design team straight away knew what the client was after and got going with the concepts. Their was no existing logo, so we based the logo and website theme on something similar to a Star Wars/night sky theme.
The client was adamant that they wanted something which would appeal to both guy gamers and girl gamers, so we came up with the idea of a template switch. The standard template would be the black theme, but gamers would have the choice of switching to a more girly pink theme if they so wished.
The existing database had so many errors you would not even believe! This took the best part of 50 hours to amend and get to a point where it was usable and new features could be added/integrated without problems.
We are still working with the guys at Cheats and as such this is very much a project in progress. They have some great ideas and we are sure that we can help turn their concepts into working features.