One of the first decisions you will have to make when creating a new website is which domain name to use. Your domain name is not something which is easy to change and it effectively acts as the shop door to your online business so you need to ensure you’ve got it right. However, have you considered the SEO factors concerned with choosing your new domain name?
Although you’ll want a memorable domain name for your clients, the website address can have an enormous effect on your SEO efforts, too. If, for example, you offer web design Cardiff, webdesigncardiff.co.uk might be the ideal domain name. It’s pretty easy to remember, too. However, you need to draw the line somewhere. If you’re offering website design and Search Engine Optimisation Cardiff, web-design-and-seo-cardiff.co.uk is a bit of a mouthful and is unlikely to be particularly memorable to anyone. Choosing an effective company name – Cardiff Web Design or SEO Wales, for example, can act as a memorable brand name as well as giving you the SEO benefits through your domain.
The Search Engines do place quite a lot of importance on the domain when deciding what results to show. An exact keyword domain match can significantly help when trying to rank. For instance if you wanted to rank highly for the keyword “cheats” then a great domain to have would be www.cheats.co.uk. Some experts say half the battle is won with an exact domain match on big keywords. The decision to make is whether to try and buy an exact keyword domain match. They can be very costly with single keyword domains like “gold” going for over £150,000 but from a marketing point of view a domain as brandable as this would be gold dust!
Of course, your domain name isn’t the be all and end all of search engine optimisation. If your pages are well optimised, full of useful content and your link building efforts are going well, you’re well on the way to SEO heaven. All aspects of SEO are only small pieces of the pie. No one single change will have you soaring up the rankings – it’s all part of a continuous concerted effort to improve the quality of your website in order to make the most of the search engine traffic. If you need a hand with any of your SEO projects, why not give us a call and see if we can help? We’re only a phone call away.