The lack of an efficient website design
Although in a bid to save money, many people resort to designing their own websites through self-taught skills, sometimes they are simply not knowledgeable enough to put forward a well-designed, potentially successful website. Technology is advancing at an amazing pace and one must be able to keep up with it, in order to reach at least an average (if not an excellent) level compared to other websites of the same niche. A website which is difficult to navigate through, contains many inaccuracies or is visually tiresome is well below common present day standards. In order to obtain a website which is user and search engine friendly, it is advisable to hire professional help. Many people within the UK prefer hiring local services, entering search terms such as ‘website design Cardiff’, ‘web design Cardiff’, ‘web design Wales’ and so forth.
Using deceptive tactics
In order to obtain and most importantly maintain good visibility on search engines, unethical SEO tactics must never be employed, not even temporarily, with an intention of developing a website after having obtained a satisfactory ranking. Tactics such as word stuffing, link farming, using hidden content or cloaking are not just frowned upon by search engines but will likely result in your website being banned from their listings.
Allowing tags to be auto-generated
For a website’s ranking to improve, it is imperative that the correct meta tags are in place, as some website owners don’t use them at all or use them improperly. You should never rely on the auto-generating process as it might not always bring optimal results; instead, manually constructing tags and using the right targeted keywords will prove much more efficient.
Allowing irrelevant pages to be indexed
One might think that the more pages of your website are indexed, the better. However, that is far from accurate. Pages with irrelevant content (such as those destined to image enlargements) don’t do your website any favours and only lower your ranking by search engines. Only those with proper, relevant content should be allowed for indexing.
That can refer to a number of issues, including the lack of targeted keywords, but also poorly written content. Whilst keywords stuffing is completely objectionable, copied (unoriginal) content or content with a plethora of grammar and spelling errors is not a great improvement either, as it does not help towards creating a user-friendly website .
Targeting the wrong keywords
Choosing the optimal list of targeted keywords entails more than making sure they belong to the semantic sphere of your activity domain (for example, if you own a search engine optimisation business, you might use keywords such as ‘SEO Cardiff’(search engine optimisation Cardiff), ‘SEO UK’ or ‘SEO Wales’). They must also be popular keywords for common users; otherwise it will not be easy for them to reach your website. Keyword research is performed in a number of ways, a very effective method being the employment of keyword researching tools, which come as free applications or charge for their use.