The business of eCommerce has taken the online market by storm in the last couple of decades. The ability to profit of having a successful eCommerce business is high, and this is just one of the perks of being an owner. Having an eCommerce business allows a business owner to get away from a brick and mortar establishment and the freedom to run a business from anywhere he wants. Unfortunately, many people start up an eCommerce site only to find out that it isn’t as easy as it looks online. The key to a truly successful eCommerce business is in the niche that is picked, and these are a few tips to make sure you pick an eCommerce niche that will be both profitable and secure.
First off, make sure to pick a niche where there is value to be added. Many people these days relay on the Internet for most of the information they need. When it comes to shopping online, most buyers like to weigh options and compare products before they make a purchase. Niche markets that tend to be confusing and therefore require much information end up getting the most visitors. You can use the Google keyword tool to look for markets or products that people typically search for. This means that a particular niche requires buyers to do a bit more research. If you do your business right and offer the information people are looking for, they will more than likely spend more time on your eCommerce site and end up buying from your site because of the information you have provided. A niche with over 1000 searches would be considered a good number of searches to proceed with. For example bin sheds is searched for over 5000 times every month and would be a good niche to choose. Once you have chosen you primary niche it is then a good idea to to look for sub niches, for example triple wheelie bin storage or combination storage. These sub niches will be less competitive and therefore should be easier to rank for.
Second, make sure to target the right kind of customers. Some of the best customers to target are hobbyists. Hobbyists are passionate about what they do and will more than likely become regular buyers. Hobby niches are a great way to do an eCommerce business, as there will always be new and creative ways to sell, for example bikes or garden products. There are also hundreds of hobbies to choose from. You can choose from photography to crafting or gardening. Make sure to check search volumes for keywords of the most trending hobbies to date. The best part about it is you don’t have to be an expert in your niche. As long as you are willing to do your research and are willing to be creative, your eCommerce site can be any hobbyist’s go-to site for information and products.
Lastly, make sure to pick the right type of products. When finally choosing a product for your eCommerce, the only thing that will matter in the end is if that product is profitable. There are some key things to consider when choosing a product. Products that have average price points anywhere from $100-$250 are generally considered to be profitable. Lower price points than this requires a higher turnover rate to generate profit, while higher end products typically generate a lower return. Also, selling products that require a lot of accessories such as cameras are generally profitable as well. Pick products that will make people keep coming back to your eCommerce site for more, and you are guaranteed to have a profitable eCommerce business.
Whatever eCommerce niche you pick, make sure to do your research. All it takes to make a profitable eCommerce site is a little bit of creativity and a lot of market research. Get to know what people are looking for by using the keyword search tools available to you online. As long as you give people what they need, they will surely come back to your site as loyal customers always ready to buy.