There is something magical about the word ‘free’, more often than not, we know there is a catch, but we still take a look, just in case.
The word ‘free’ doesn’t have much impact if its an offer down the local supermarket, however, when it concerns the security of your home, or your business, the consequences can be severe.
FREE SEO TOOLS
Yes please is the first answer that comes in to peoples heads, and if used correctly, they can be an excellent addition to any strategic seo campaign, the keyword being ‘addition’.
Say for instance you are a web design company in Wales, and like everyone else in the same position, you’re looking at increasing your organic search visitors, from google, bing and yahoo etc, you know you need an seo expert, but a quick browse in a couple of search engines, and bingo, there are a few seo tools that can do the job for you, so you decide to give them a go.
If they are just checking tools, to say give you an idea of how many back links you have to your site, and what anchor text is working, then great, a couple of minutes every now and again won’t harm you. Where businesses, and most especially small businesses make the mistake, is using free seo tools that actually advise you how to configure and layout your web site. People make a few changes, and yes if your lucky you may increase your visitors, and indeed the revenue from your web site, but what like the majority of people do you do, when your web site loses custom?
Put it back the way it was? This could work, but do you really have a couple of months to wait for the search engines to correct themselves? Exactly!
Do what you do best, run and manage your business, and call in someone who knows your area, knows your business, and can not only help increase your visitors from search engines, but also help the way your web site works, the user experience.
More visitors are great, but if they leave straight away, its a lost opportunity. Ask an seo expert today how they can increase your web site visitors and help convert your current and new customers into more business.