We were approached by the guys at Badminton-rackets.co.uk to create something modern and simple, yet eye catching. We had a blank canvas to work with – no existing logo, design or colour ideas.
We started by sending out our design brief questionnaire which helps us ascertain what websites and layouts clients like and which ones they don’t. The simple fact is a website which 90% of people may love, the client may not and this is ultimately what matters. Therefore we always start with what the client is after and try to merge it with the opinions of customers, both current and prospective.
The next step for us was to create a logo that the client could use to help build brand image. We wanted to incorporate either a badminton racket or shuttle and for the rest of the website to take its styling from this. The shuttle and badminton rackets bubble writing with reflection effect really gives the header a professional, sporty look, which has received many compliments from visitors.
Because badminton rackets change so regularly with new releases and trends the main image under the navigation bar is always changing. Currently they are waiting for the latest rackets and have asked us to design them two big main images to promote their very latest products. In the mean time we have just added a very simple banner to tide them over until then.
- Secure Payment Integration – In this case Paypal
- Custom Login and Register Pages
- Latest News Page
- Add to Mailing List
- Email Payment Status Notifications
+ Many others