When you come to design your own website or measure your search engine optimisation success, you will need some sort of software package which can gather the data and turn it into easily understandable information which you can use to measure success. There are many expensive and paid options available on the internet, but Google Analytics is entirely free and is certainly one of the best.
Google Analytics can be installed on your website with ease (give us a call if you struggle – we specialise in website design Cardiff and SEO Wales) and you can switch it on immediately from within your Google Analytics control panel. The code will log statistics on each user who visits the website and will give you in-depth information on where they have come from, which search terms they typed in to find you, how long they spent on the site and where they went to after they left your website.
This data can be used to track your website’s SEO UK success as well as finding out which areas of your website need to be improved or revamped. You can also find out what search terms people are finding you on – information which could be used to help you expand your business into other areas which you had not yet thought about.
One of the biggest advantages of Google Analytics is being able to measure change and with that conversion rates. If for instance you wanted to test two versions of your homepage to see which converted better you could do this in Analytics. What this would show (providing you had enough visitors) was accurate data on which version of your homepage performed better.
Google Analytics crosses the bridge between website design and SEO perfectly, allowing you to plug in a simple piece of code which will analyse your efforts in both web design and search engine optimisation, allowing you to improve your website on an ongoing basis. We offer help with all aspects of web design Wales and SEO Cardiff, for the UK and beyond, so please do give us a call if we can be of any assistance at all.