When we speak of optimising your website code, you might think we’re talking about search engine optimisation. Although SEO is extremely important, you need to make sure your website’s code is optimised for users, too. If you website is laden with images and clunky code, it will take a long time to load and may not even load properly at all on many browsers.
You should ensure that your pictures, graphics and photographs are compressed and well optimised for websites. Use a suitable file extension or image type which gives the smallest file size without compromising too much on the quality of the image. You should also ensure that your page is not cluttered with JavaScript or CSS code โ all of this can be externalised and called in separately as necessary and does not need to be included in every page on the website. Also, make sure you don’t design your web site with tables โ make sure you use divs as these are able to do the same job but with a minimal amount of code and server load.
If you keep your pages lean and fast, your visitors will have access to your content as quickly as possible and will love your website for it. Ideally, you should be able to keep your pages under 50 kilobytes in terms of size. This will ensure the pages can load quickly and easily and that the users can access the content on your site.
Optimising your site for loading times can be tricky, but it is absolutely essential. If the pages take ages to load, it’s not only visitors who’ll disappear โ search engines will give up after a few seconds, too, so you really do need to pay a lot of attention to your website’s loading times.
As SEO UK experts, we’re committed to helping further the cause of search engine optimisation Cardiff and SEO Wales. Feel free to give us a call if we can help you.