When we speak of optimising your website code, you might think we’re talking about search engine optimisation. Although SEO is extremely important, you need to make sure your website’s code is optimised for users, too. If you website is laden with images and clunky code, it will take a long time to load and may not even load properly at all on many browsers.
If you keep your pages lean and fast, your visitors will have access to your content as quickly as possible and will love your website for it. Ideally, you should be able to keep your pages under 50 kilobytes in terms of size. This will ensure the pages can load quickly and easily and that the users can access the content on your site.
Optimising your site for loading times can be tricky, but it is absolutely essential. If the pages take ages to load, it’s not only visitors who’ll disappear – search engines will give up after a few seconds, too, so you really do need to pay a lot of attention to your website’s loading times.