The guys at recycling bins got in touch wanting a very modern, unique, clean looking design to go with their ultra premium domain name. We love designing Ecommerce websites and were only too happy to help. They did not have an existing website or even a logo, so we had a blank canvas to work from.
As we always do, we sent a design brief asking various questions which helps ensure what we deliver is on the money, not wide of the mark. We ask all clients to answer questions as fully as possible, this is crucial as it gives a good understanding of what the client is after.
After going through the design spec our designer set out designing something that doesn’t resemble a “typical” ecommerce system, that’s because we like to be original and bring fresh ideas to the table as much as possible.
Recycling being such a “now” word we tried to think of something that would help increase sales and offer the wow factor so we came up with a slide that shows how many litres of waste were saved from landfill last year due to sales of their recycling bins. This moves the product away from just a bin and helps promote the company in an ethical way also.
As with all our shopping sites, emphasis is as always on conversions and the one page checkout and clear call to action buy buttons help reduce shopping cart abandonment rates.
We installed a number of additional features to our standard set which included multiple product discounts, reducing the pages of duplicate content, one page checkout etc.
There are a few tweaks which we are implementing to help progress this website even further, including a number of on page SEO additions which will help push the site up the rankings.