If you’re looking to market your business online, which is the best route to go down: SEO or PPC? Both have their benefits and their drawbacks, so we’ve put together a guide to both to enable you to make a decision which best benefits your business.
SEO is a long-term strategy. 85% of search engine users ignore pay-per-click ads and only click on organic search results. If you don’t concentrate on SEO, you’re missing out on an awful lot of traffic. However, SEO does require constant investment in terms of time and money and it can be a good few months before your website is ranking for the terms you’re targeting. However, it is an extremely valuable long-term strategy that will always pay off in the end.
By mixing your online link building efforts such as article writing, one way linking, forum signatures etc your efforts will be rewarded for their diversity but also for looking natural. You should never focus on just one aspect of link building as this can appear spammy to the search engines.
If you’re looking for instant results, try PPC. Through pay-per-click advertising, you pay each time a user clicks on your advert – as the name suggests. This can be very expensive in the long run but will bring instant results. However, as soon as you stop running the ads, your business stops coming in too. This is not a long-term strategy, but more of a quick fix. With increasing competition, finding keywords which are cheap to bid on and bring in lots of traffic and business are hard to come by.
Whether you’re looking at PPC or SEO Cardiff, SEO Wales or the rest of the UK, we can offer help and advice to suit any business or industry. We specialise in providing search engine optimisation in Cardiff but have clients situated all over the UK. We’re also happy to help you with any aspects of website design Cardiff or elsewhere in the UK. Our experience in both SEO and web design could be invaluable to your online success.