Choosing your colours is absolutely vital when you come to designing your new website. Not selecting the right colours can give a completely different impact to the one you wanted to achieve. We’ve put together a guide to online colours for website design Cardiff, web design Wales and beyond.
Red is a colour which conveys danger, blood, love and romanticism. You should use red sparingly and usually only to alert users to certain areas to which you want their eyes to be drawn. Very few brands use red effectively as their main colour as it can be associated with danger and negative thoughts.
Blues and greens are very calming and serene colours. They also convey trust and are used by a great number of companies, small and large, in order to convey professionalism, trust and an overall positive business image. Blues and greens also tend to go quite well together and are used by a number of successful brands.
Purples and blacks can be used to convey a royal or regal message and sometimes a sexy and erotic theme. Purple can be seen as being slightly upper class and is often a good choice for high class products or a service which is targeted at people with more money. Black can be quite rich, too, but should be used sparingly.
Many other neutral colours, such as browns, greys, yellows and other tones can be introduced as sub-colours in a scheme based around one of the main colours mentioned above.
Selecting your colour scheme is absolutely essential as one of the first things you consider when designing a website and should be done with great care and consideration. It is worth noting your target audience when deciding what colours to use for your website. Pinks might go down well with a young girls audience, but would not go down as well with a gambling website aimed at middle aged men.