Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search (Wikipedia)
In short SEO is vital to any online business, a business which only relies on paid advertising such as Google Adwords is not viable to sustain for any long period of time. At Woffer whilst we do recommend start ups to run a small Adwords campaign at the beginning to at least give some web presence we do actively encourage SEO as being the best choice of online advertising with the greatest returns and longest sustainability.
If you look at the case study of ImRubbish.co.uk you will see that we increased the traffic from 600 unique visitors to 7000 unique visitors per month, 95% of these visitors come from the natural search results.
To see how we can help your business please Contact Us.