When you come to design a website, it can be laborious to have to enter the menu code on every single page across your website. It can be even harder work if you have many pages on your site and you want to make one small change on all of them. However, if you use server side includes, all of the hard work is taken out of this simple task. As leading providers of website design Cardiff and web … [Read more...]
PageRank: The great debate
Google's PageRank algorithm is a system which filters down 'link juice' from page to page, and site to site. Essentially, each website has a certain amount of authority and when it links out to other pages or websites, some of that authority is passed on as a 'vote of confidence'. It is important to note that the linking site does not actually lose any of its PageRank – it simply gives a vote of … [Read more...]
Control the search engines with robots.txt
The robots.txt file is one of the simplest ways to control the way in which search engines crawl your website. The first thing a search engine spider will do when it hits your website is load the robots.txt file. This tells the spider which pages it can and cannot access or index. If you have areas on your website which you want kept out of the search engines, make sure you include them in the … [Read more...]
Meta tags in the modern SEO era
If you've been floating around the search engine optimisation scene for more than five minutes, you'll have discovered that there are two distinct schools of thought regarding meta tags: those who still live in 1997 and think meta tags will help your search engine rankings and those who mistakenly believe that meta tags can be ignored entirely. Unfortunately, they're both wrong! The fact of the … [Read more...]
Optimise your code for browsers
When we speak of optimising your website code, you might think we're talking about search engine optimisation. Although SEO is extremely important, you need to make sure your website's code is optimised for users, too. If you website is laden with images and clunky code, it will take a long time to load and may not even load properly at all on many browsers. You should ensure that your … [Read more...]
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